Think Like a Buyer, by David A. Humphrey

Think Like A Buyer

and sell your business for more

Having completed hundreds of deals for the sale of closely held manufacturing, distribution, and interesting service businesses over the last three decades, Beacon Equity Advisors’ president, David Humphrey, has identified nearly four dozen ways business owners can improve, enhance and increase the value of their business.  Based on both deals which came together, and those buyers walked away from, David identifies areas with slightly more planning, the business owner would have realized a deal substantially richer, smoother, and with better terms than the owner actually was offered.

Concepts Including

  • Why time kills deals
  • How branding impacts value
  • Fixing the brain drain conundrum
  • Being #1 (in something)
  • How certifications, awards & recognition can help or impair value
  • One plus one can equal three

Reader Testimonials

About The Author


Direct Line:

David Humphrey CPA, CVA

President & CEO

David A. Humphrey, CPA, CVA brings over a quarter-century of experience as a deal maker, business owner, accountant (CPA), and business appraiser (CVA) to the firm’s clients. David has successfully completed numerous multi-million dollar transactions with entrepreneurs, private equity and publicly traded corporations, including one transaction which touched five continents.

In addition to Beacon, David was a partner in Star Engineering, a leading manufacturer of populated circuit boards and wire harnesses for the high tech, military, and medical industry manufacturers.

David believes by telling better stories, owners receive better offers for their business.  Business owners know their business inside and out and why their business that has substantial value.  Beacon helps the owner tell their story and convey this value to buyers, their advisors, and bankers.

David created the highly successful Pothole Analysis™ program at Beacon, a customized review of 43 aspects of a business an owner can address in the years leading up to an exit to enhance value.

David is the author of the book Think Like a Buyer, a collection of deal stories, tips and advice on preparing a business for sale.